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Meta Launches New Reels Features, Including Stories to Reels Conversion and Improved Analytic
Published Aug. 16, 2022.
By Andrew Hutchins.
Content and Social Media Manager.
As it works to latch onto the short-form video trend, and negate the rising influence of TikTok, Meta has announced some new updates for Reels, across both Facebook and Instagram, including additional Reels insights, the expansion of the ‘Add Yours’ sticker, and ‘auto-created’ Reels clips. Yes, automatically created Reels video.
Here’s how the new additions work
The main addition is the expansion of the ‘Add Yours’ sticker from Stories to Reels, providing another way to prompt engagement from other users via Reels clip
Reels updated.
As you can see in these example images, you’ll now be able to post ‘Add Yours’ questions via Reels clips, while you’ll also be able to view all the various video responses to any prompt in each app.
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It could be another way to spark engagement, and lean into the more interactive ethos of the short form video trend.
Part of the appeal of TikTok is that it invites people in, with the participatory nature of the app essentially expanding meme engagement, by making it more accessible for users to add their own take.
Meta will be hoping that the ‘Add Yours’ sticker helps to facilitate the same, prompting more engagement with Reels clip.
Next up is auto-created Facebook Reels, which, as it sounds, will enable users to automatically convert their archived Stories into Reels clip.
Reels update:
As you can see here, you’ll soon see a new ‘Create from Your Story Archive’ prompt in the Reels.
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